Digital marketing is a process to reach market (target customer) using digital tools like Facebook, Instagram, LinkedIn, search engines, mail platforms etc.

Why Digital Marketing is Important?

  • Lower costs & higher flexibility
  • Ability to track consumers
  • Opportunity to incorporate multiple types of media
  • Ability to speak with authority
  • Get a chance to engage with influencers
  • Access on large amount of consumers

Digital Media is a regularly developing source of news, social interaction, shopping, and entertainment. Customers are currently exposed not just to what your firm or organization says in regards to your brand, but what the friends, media, surveys, and relatives are saying as well. What’s more, they will probably trust them than you.

In other words we can say that “Digital marketing can be defined as marketing of products or services using digital technologies on internet through the medium of mobiles phones, display advertising, and any other digital medium. Digital marketing is as similar as Marketing, but the only difference is that one uses online platform and other uses offline platform to reach the consumers. Digital marketing is the term used for targeted and interactive market of products or services using online field to reach the viewers, turn them into customers and retain them.”

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